|
|
blog / about / archive | |
|
|
|
||||
|
02.06.09 Hope springs eternal that features like this wont remain Japanese-market exclusives, thankyouverymuchglobalwarming. Honda's new, revamped InSight (Remember the first mainstream hybrid, the nerd-mobile with the rear wheel cowlings? That was the original InSight; now it looks exactly like a Prius) features a "driving assist" eco-mode. Through fairly simple to understand feedback system, the car will tell you when your driving is more or less eco (-logical or -nomical, really). This really gets to the heart of the current problem of mainstreaming environmentalism. It's not that people aren't willing to change (though some, decidedly, are not) but simply that they need to be retrained. All of us need to be retrained. To bring reusable bags to the store (offer a discount), to drive better (give real-time feedback), to take the bus or train more often (congestion pricing), to use less electricity (higher standard rates or enticements for efficiency), etc. So good job, Honda. Now just try not to chicken out on the failing US market. The old rules (SUV RULZ!!!) no longer apply. We need this kind of change in thinking, and we need it yesterday. # « January 2009 | archive index | March 2009 » built with movabletype |
|
|||||
